Secondary School Graduates 2016, Generation Y, Universum Talent Research
Masaryk university took part in the fourth year of Universum Talent Research survey. In Czech Republic the survey took place from November 2016 till March 2017 and more than 14 000 university students were involved (globally over 1,4 million of respondents). The survey shows summary results about Generation Y but also describes trends among students of particular fields and young generation's opinions on career and their educational facility.
The survey MATURANT 2016 conducted by LMC Ltd. was focused on secondary school graduates and which way they choose a university and a field of study as well as which sources of information they use during this process and also their overall lifestyle (such as use of mass media, leisure time activities, life values etc.).
NMS Market Research agency looked at lives of Czech millennials (15–35 years old people). Survey results portray young generation's thinking, communication, life values and preferences so that marketing tools aimed at the generation can be created.
Masaryk University conducted its own survey among applicants for study who submitted the application during admission procedure from November 2016 to February 2017. 4 669 applicants took part.